The Halo Effect is a cognitive bias where an individual’s overall impression of a person, organization, or product influences their perceptions of that entity’s specific traits or characteristics. Essentially, if someone has a positive overall impression of a person or thing, they are more likely to attribute positive qualities to them in other areas, even without sufficient evidence. Conversely, if the overall impression is negative, the individual may also perceive other characteristics negatively. The Halo Effect can significantly impact decision-making in various contexts, including hiring, performance appraisals, consumer behavior, and brand perception.

When you have more projects than people™, let TrainingPros provide you with the right consultant to start your project with confidence.