Similarity Bias is a cognitive bias that leads individuals to favor, prefer, or feel more comfortable with people who are similar to themselves in terms of characteristics, background, beliefs, or experiences. This bias often manifests in social and professional contexts, where individuals may unconsciously give preferential treatment to those who share similarities with them, such as similar educational backgrounds, cultural or ethnic identities, values, or even hobbies and interests. Similarity bias can influence decisions related to hiring, promotions, team assignments, and social interactions, potentially leading to a lack of diversity and inclusivity.

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