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Conducting a Needs Analysis for a Retail Client

Executive Summary

TrainingPros partnered with a leading retail client to conduct a detailed needs analysis as the first step in designing a cutting-edge leadership development program. Through targeted interviews with key stakeholders, we identified the workforce’s current and future learning requirements and created a high-level blueprint. The analysis informed the development of a microlearning-based curriculum tailored to the needs of a multi-generational workforce, with scenario-based delivery to foster practical skills. This foundational work set the stage for competency and curriculum design to empower leaders across the organization.

The Challenge

The retail client faced a multi-faceted challenge:

  • A rapidly changing workforce demographic, with Millennials and Gen Z poised to make up 100% of the workforce by 2030.
  • A need for leadership competencies that aligned with the organization’s business strategy.
  • Gaps in critical skills like emotional intelligence, staffing, and business acumen.
  • A desire for a training delivery method that would resonate with younger, tech-savvy learners.

The client sought a modern, scalable learning solution to address these challenges and support long-term business success.

The Solution

TrainingPros began the large initiative with an in-depth needs analysis, conducting eight interviews with a diverse group of stakeholders, including Franchise Owners, VPs of Operations, District and Center Managers, and Business Franchise Consultants. The analysis resulted in:

  1. Workforce Insights: Recognizing generational shifts, we proposed a microlearning-based curriculum, likened to a “Netflix of Learning,” to engage Millennials and Gen Z employees.
  2. Leadership Competencies: Defined four pillars of leadership—Leading Self, Leading Your Team, Leading Operations, and Leading Results—and outlined competencies to drive business success.
  3. Learning Topics: Identified essential training topics, including emotional intelligence, team management, and business acumen.
  4. Learning Delivery: Recommended scenario-based learning to simulate real-life challenges and improve decision-making in a risk-free environment.

The Result

The needs analysis provided the client with a comprehensive blueprint for leadership development, serving as the foundation for competency and curriculum design. 

With this framework, the client is positioned to design a curriculum and performance management that will cultivate a strong pipeline of leaders, improve operational performance, and align their learning strategy with evolving workforce dynamics.

Sample Needs Analysis Report

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Resources Provided

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Does your learning and development department have more projects than people? TrainingPros has been named as a Top 20 Staffing Company internationally by Training Industry. Coupling this award with being voted as a top Custom Content Development company internationally by our consultants for five years in a row underscores TrainingPros’ unwavering commitment to delivering high-quality, tailored training solutions. If you need instructional design consultants or learning experience designers to conduct a needs analysis, contact one of our industry-expert relationship managers today. When you have more projects than people™, let us find the consultant to start your project with confidence. Schedule a consultation today.

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Leslie Jones Nike
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Jennifer FirstenburgDirector, Talent Development, PPG
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Conducting a Needs Analysis for a Retail Client